K-Beauty & C-Beauty marketing in Japan,
backed by in-house cosmetics-law review.
As part of our Japan GTM support, M2IE runs marketing in Japan for Korean (K-Beauty) and Chinese (C-Beauty) cosmetics brands — from Japanese beauty creators to social, ads, PR and events. Every post and ad is reviewed against Japan’s Pharmaceutical and Medical Device Act and the Act against Unjustifiable Premiums and Misleading Representations before it goes live. You can talk to us in Korean or Chinese.
Why M2IE
In-house review under Japan’s cosmetics and advertising laws
Every creator script, post and ad draft is reviewed in-house before it goes live. We keep claims within the efficacy range allowed for cosmetics in Japan, and where claims used in Korea or China can’t be used as-is, we adapt the wording for Japan.
A company licensed to market and manufacture cosmetics
M2IE holds a cosmetics marketing-authorization license (No. 13C0X12501) and a cosmetics manufacturing license (No. 13CZ201875). We review marketing claims with hands-on knowledge of cosmetics regulation.
Japanese beauty creators × our AI ”Tonakai”
We select the right creators for skincare, makeup, lashes, nails and more by genre, age group and audience, and manage everything from casting to campaign operations and performance analysis in our influencer-marketing AI ”Tonakai”.
Korean and Chinese support, working alongside importers and distributors
Your HQ team in Korea or China can work with us in their own language. M2IE focuses on marketing and works alongside your importer or exclusive distributor in Japan. We have also spoken at a marketplace-hosted event on bringing C-Beauty brands to Japan.
Our services
- Japan market and competitor research, marketing strategy and localization
- Beauty influencer and UGC creator campaigns (Instagram, TikTok, YouTube, X)
- Ads built on creator content
- Social promotions tied to e-commerce marketplace sales
- Events (launches, pop-ups, trade shows) and PR
- Cosmetics- and advertising-law checks on every post and ad
How it works
- STEP 1ConsultationTell us about your products and goals in Japan (Korean or Chinese OK)
- STEP 2ProposalA plan and schedule tailored to the Japanese market
- STEP 3Review and executionAfter legal review, we run creator campaigns and promotions
- STEP 4Analysis and next stepsWe analyze results and plan the next round
FAQ
Can we talk to you in Korean or Chinese?
Yes. We work in Korean, Chinese and Japanese, and our contact form is available in Korean and Chinese too.
How do you check claims under Japan’s cosmetics law?
We review creator scripts, posts and ad drafts in-house before publication, and adjust wording to stay within the efficacy claims allowed for cosmetics and the rules on misleading representations. As a company licensed to market and manufacture cosmetics, we review with cosmetics regulation in mind.
Can you handle import and sales procedures?
M2IE specializes in marketing. For import and sales, we work alongside your importer or exclusive distributor in Japan.
Which cosmetics categories do you cover?
Skincare, makeup, lashes, nails and a wide range of other beauty categories.
Can we consult you before we sell in Japan?
Yes. We can start from pre-launch market research and localization.