M2IE Marshmallow Interactive Entertainment Co., Ltd.
English
Contact

Company

Rooted in Japan.
Built for the World.

Vision
Building the future of
creator marketing.
Building the Future of Creator Marketing.
Mission
Making work with creators
more accessible and more efficient.
Make Creator Marketing More Accessible, Efficient, and Scalable.

Leadership

Leadership

Drawing on experience at global tech companies such as TikTok and Google, our team leads everything from launching and growing businesses in Japan to building AI products.

Kei Morisawa
Founder & CEO
MorisawaKeiKei Morisawa
Led the launch and expansion of the Japan businesses and teams of global platforms including musical.ly Japan, TikTok Japan and Lemon8 Japan, overseeing everything from partnership building to monetization in the creator economy. Founded M2IE in 2023.
Yunfei Diao
COO
DiaoYunfeiYunfei Diao
An early member of TikTok Japan who helped drive its growth, he went on to lead growth and marketing for the Japanese market at DiDi Food Japan and moomoo Japan. He joined M2IE as a Founding Partner and oversees growth strategy, marketing and the GTM business.
Wenzheng Jiang
Head of Product Engineering
JiangWenzhengWenzheng Jiang
Spent about six years at Google working on large-scale consumer products and LLM-powered AI development. At Treasure Data, he then led AI Agent technology strategy and spearheaded the development and launch of the company’s first enterprise AI Agent. At M2IE, he leads AI product development and all of engineering.

Profile

Company

Company name
Marshmallow Interactive Entertainment Co., Ltd. (M2IE)
Marshmallow Interactive Entertainment Co., Ltd. (M2IE)
Founded
March 2023
Representative
Kei Morisawa, Representative Director
Address
2F Ebisu Business Tower, 1-19-19 Ebisu,
Shibuya-ku, Tokyo 150-0013
What We Do
Development and operation of Tonakai, an AI creator platform
Go-To-Market (GTM) support in Japan for overseas AI companies and other Japanese and international companies and brands
Capital
¥20 million
Corporate number
4010401172912
Available on the National Tax Agency’s Corporate Number Publication Site
Phone
03-6628-5086
Banks
Sumitomo Mitsui Banking Corporation, Shiba Shinkin Bank, Mizuho Bank, and others
Business licenses
Fee-charging employment placement business, License No. 13-ユ-318657
Worker dispatch business, License No. 派13-318533
Cosmetics marketing license, No. 13C0X12501
Cosmetics manufacturing license, No. 13CZ201875

Origin of Company Name

Origin of our name

M2IEInitials combined:
M2IE
MarshmallowMarshmallow
InteractiveTwo-way & co-creation
EntertainmentEntertainment
21+METo stay true to ourselves forever, with the youth and optimism of a 21-year-old.

Light, fun,
and full of happiness —
we deliverthat kind of entertainment.

We wanted a name that sticks after hearing it once and feels natural to say in any language. That’s why we named our company “Marshmallow Entame”.

And because we want two-way, co-creative communication rather than one-way broadcasting, we chose the English name “Marshmallow Interactive Entertainment.”

And our logo, M2IE, built from those initials, also carries the idea of “21+ME”.

Always taking on new challenges, staying professional while never losing our original passion — that is where M2IE began.

Build the Future with Us.

Careers

Open roles & apply
Think Globally.
Act Locally.
A global perspective, creating value on the ground in Japan.
Own the
Outcome.
Think for yourself, act, and own the results.
Build with
Technology.
Reinventing how work gets done with AI and software.
Move Fast.
Keep Learning.
Move fast, keep experimenting and improving.