Japan GTM
Entering the Japanese market — from strategy to execution to results.
Leveraging our creator network and AI, we support brand growth in Japan end to end—from strategy and content production to ad delivery, PR and events.
POWERED BYSocial × creators, spreading resonance.
TonakaiACTIVEAI Discovery · Deal · Payment · AnalyticsConnect the Right People.
A creator network rooted in the Japanese market
With Tonakai, we find, cast and collaborate with the creators best suited to your brand.
Create & Amplify Impact.
Content that moves people, delivered to the right audience.
We create content with creators, distribute it through ads, social and media, and maximize results with data.
Turn Attention into Growth.
From market entry in Japan to sustained growth.
From GTM strategy to community building, events and user acquisition—we iterate on execution and validation to drive business growth.
POWERED BY TONAKAI & AIWith creator marketing at the core, we support everything from strategy to marketing, customer acquisition and revenue growth. Through fast execution and constant validation, we take brands in Japan from 0→1, 1→10 and on to 10→100.
Case Studies
From strategy to on-the-ground execution, and the growth that follows.
We’ve supported brands across many fields as they take on the Japanese market.
Under “AI PLAY × Hi3D”, M2IE’s AI community planned and ran a creator meetup for 3D generative AI — hands-on creation, a work showcase and a vote on improvement requests, with user feedback delivered to the dev team.
We continuously support SHEIN’s seasonal campaigns in Japan, from selecting creators to running posts on social media.
To raise awareness and drive adoption of AI agents, we planned and hosted a meetup featuring KOLs from related fields, with keynote sessions, hands-on seminars and networking.
Sponsored and exhibited at GO OUT JAMBOREE, one of Japan’s leading outdoor festivals, showcasing the product’s appeal directly to visitors through a hands-on booth.
We designed separate campaigns — note content for business readers and Qiita posts for engineers — to reach two distinct audiences.
Print tie-ups and web articles in ”GO OUT,” ”driver” and ”GoodsPress,” combined with social media management for a cross-media promotion.
Ran an influencer campaign alongside a nightclub collaboration event. Combined with an Instagram campaign, it delivered an immersive, experience-driven activation.
These are selected examples of work by Marshmallow Interactive Entertainment Co., Ltd. (M2IE).
Discover the latest in AI, learn, connect and create new possibilities.
AI Play is an AI community born in Japan that nurtures creators who use AI and backs every individual challenge.
BetaAI PlayKnow AI. Learn. Connect.AI’s possibilities, everyone’s possibilities.Visit AI PlayImage: NASA, ESA, CSA, STScIJapan GTM
Entering the Japanese market — from strategy to execution to results.
Leveraging our creator network and AI, we support brand growth in Japan end to end—from strategy and content production to ad delivery, PR and events.
POWERED BYSocial × creators, spreading resonance.
TonakaiACTIVEAI Discovery · Deal · Payment · AnalyticsGrowing community from real-world experiences.
PR × media, building awareness and trust.
Meeting your brand along everyday routes.
Tonakai OOHBeta · Internal testingPlanning · Media selection · Cost simulationConnect the Right People.
A creator network rooted in the Japanese market
With Tonakai, we find, cast and collaborate with the creators best suited to your brand.
Create & Amplify Impact.
Content that moves people, delivered to the right audience.
We create content with creators, distribute it through ads, social and media, and maximize results with data.
Turn Attention into Growth.
From market entry in Japan to sustained growth.
From GTM strategy to community building, events and user acquisition—we iterate on execution and validation to drive business growth.
POWERED BY TONAKAI & AIWith creator marketing at the core, we support everything from strategy to marketing, customer acquisition and revenue growth. Through fast execution and constant validation, we take brands in Japan from 0→1, 1→10 and on to 10→100.
Case Studies
From strategy to on-the-ground execution, and the growth that follows.
We’ve supported brands across many fields as they take on the Japanese market.
Under “AI PLAY × Hi3D”, M2IE’s AI community planned and ran a creator meetup for 3D generative AI — hands-on creation, a work showcase and a vote on improvement requests, with user feedback delivered to the dev team.
We continuously support SHEIN’s seasonal campaigns in Japan, from selecting creators to running posts on social media.
To raise awareness and drive adoption of AI agents, we planned and hosted a meetup featuring KOLs from related fields, with keynote sessions, hands-on seminars and networking.
Sponsored and exhibited at GO OUT JAMBOREE, one of Japan’s leading outdoor festivals, showcasing the product’s appeal directly to visitors through a hands-on booth.
We designed separate campaigns — note content for business readers and Qiita posts for engineers — to reach two distinct audiences.
Print tie-ups and web articles in ”GO OUT,” ”driver” and ”GoodsPress,” combined with social media management for a cross-media promotion.
Ran an influencer campaign alongside a nightclub collaboration event. Combined with an Instagram campaign, it delivered an immersive, experience-driven activation.
These are selected examples of work by Marshmallow Interactive Entertainment Co., Ltd. (M2IE).
Discover the latest in AI, learn, connect and create new possibilities.
AI Play is an AI community born in Japan that nurtures creators who use AI and backs every individual challenge.
BetaAI PlayKnow AI. Learn. Connect.AI’s possibilities, everyone’s possibilities.Visit AI PlayImage: NASA, ESA, CSA, STScI
